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On October 23rd-24th, 2023 Global Marketing Summit of Noritake was successfully held in Changxing, Zhejiang Province, the headquarters of Noblelift Group.
This summit, with the theme of "With Noritake, add into the future", more than 200 dealers from more than 60 countries around the world gathered together to talk about the future, seek common development, and jointly open the new round of Noblelift's new journey of globalization development.
01Affirmation from all walks of life
Zhu Wei, Deputy Secretary of CPC Changxing County Committee and County Mayor, was invited to attend the meeting and delivered a speech. First of all, on behalf of the 680,000 people in Changxing County, he warmly welcomed the distributors from all over the world and pointed out that, riding on the wind of the successful holding of the Third "Belt and Road" International Cooperation Summit Forum, Noblelift held the Global Marketing Summit at this time to bring new hope to this hot spot of entrepreneurship in Changxing. As a leader of local enterprises, under the leadership of Chairman Ding Yi, Noblelift has been plowing into the intelligent equipment industry for a long time, actively embracing the world, embracing the future, and will surely grow up to be an industry leader with a globalized strategic layout.
Mr. Zhang Jie, Secretary General of Industrial Vehicle Branch of China Construction Machinery Industry Association, made a report on the development of the global industrial vehicle industry. The report introduced the global and domestic industrial vehicle market sales statistics, and conducted in-depth market analysis, which pointed out the industry development trend and key direction for the participants.
Secretary General Zhang Jie fully affirmed the development of Noblelift and wished the success of this meeting and the prosperity of Noblelift's global business.
02Future Development Plan
Ding Yi, President of Noblelift Group and Chairman of Noni Corporation, delivered a speech for the summit. On behalf of all staff of Noblelift, he firstly expressed his warm welcome and sincere greetings to the global distributors.
Against the background of "change and uncertainty" in the global economy, he shared his outlook on the future development of the industry, focused on the globalization of Noblelift Group's industrial layout and the three major development strategies of ecology, digital intelligence, and internationalization, and put forward his expectations for the continued strengthening of collaboration with global distributors and joint expansion of the global market.
Mao Ying, vice president of Noblelift Group and general manager of Noni Stock, made a special report on the future development plan of Noblelift material handling segment.
She pointed out that this meeting is an important meeting for Noblelift to realize the global marketing expansion, and the next step of Noblelift will focus on improving the product quality by informatization, enriching the product series by lithium-ionization, intelligence and high-endization, improving and enhancing the after-sales service support capacity by digital tools, and promoting the sales of independent brands by various marketing model innovations.
At the meeting, General Manager Mao Ying shared with the guests the good news that the fifth phase of Noblelift factory is under construction, and she emphasized that Noblelift is a community of destiny with its distributors and partners, and is looking forward to associating with more excellent partners to live up to expectations and move forward.
03Global Strategic Layout
Mr. Zhu Libin, Assistant General Manager and Director of International Sales Department of Noblelift, reviewed the development history of Noblelift for more than 20 years, and said that Noblelift's development from equipment manufacturing to system integration, from a single product to the whole chain of ecology, and from regional sales to the global layout could not be separated from the trust and encouragement of the partners, and focused on sharing the achievements of Noblelift's material handling business segment in the overseas market in recent years and the opportunities for future development.
04 Shocking New Products
Mr. Roman Luo, assistant general manager of Noblelift, introduced the existing product spectrum and future product development plan for the guests. For a long time, Noblelift always adhere to the customer demand-oriented, and always stand in the forefront of the industry, constantly and continuously absorb new technologies applied to product development, highlighting the "customer-oriented, quality as a promise, innovation as a force, take responsibility for the conduct of" the connotation of corporate culture.
The conference proudly introduced eight industry-leading series of new products, including the narrow aisle storage trucks with safer working process and wider applicable environment: scissor forklift trucks RT15/20SP and RT15DP, stand-up counterbalanced forklift trucks CBT15 and high picker OPH12; the short wheelbase counterbalanced forklifts FE4C25/32, FE3D16/18/20C, FE4P30G, FE4P80N, FE4P80N, FE4P30G, FE4P80N and FE4P80N, the high-performance counterbalanced forklifts with advanced configuration and suitable for heavy working conditions. FE4C25/32, FE3D16/18/20C; high-performance counterbalanced forklifts FE4P30G and large tonnage forklifts FE4P80N, which are equipped with advanced features and are suitable for heavy-duty work.
Through the product experience session, guests felt and understood the product details and technical highlights up close, adding confidence to the future development of Noblelift!
05Successful Experience Sharing
In recent years, Noblelift has made remarkable achievements in the North American market. Mr. Loren Swakow, the head of Noblelift's North American subsidiary, shared his brand operation experience with global distributor partners.
Noblelift North America subsidiary through the integration of marketing strategy at the same time, continue to strengthen with dealers and major channels media in-depth cooperation, the company's rapid development, so that Noblelift successfully among the North American market professional forklift brands in the forefront.
At the meeting, representatives of dealers from the United States, France, Thailand and other countries went on stage one by one to share their experiences of growing and progressing together with Noblelift for more than 20 years. They said that the geographical distance has not distanced them from Noblelift. They fully affirmed the long-term adherence of Noblelift to provide high-quality and professional products and customer-oriented service, and expressed their gratitude to Noblelift for its strong support for a long time.
06Join hands for win-win cooperation
In order to recognize the outstanding contributions made by the excellent overseas distributors in expanding the global market and promoting the brand of Noblelift, this global summit held a grand award ceremony for the excellent overseas distributors, encouraging the distributors to keep up with the development of Noblelift and make persistent efforts to create another brilliant future.
Noblelift always adheres to the business guideline of "innovation, breakthrough, leapfrog", and realizes win-win and mutual benefit with dealers and partners. In this meeting, 4 representatives of dealers signed a strategic cooperation contract with Noblelift.
Together with Noblelift, we can add up to the future! As an intelligent intralogistics system solution provider in all fields, Noblelift's globalization layout for many years has enabled Noblelift to quickly mount the world stage, fully open the global market, and realize the industrial layout of global R&D, global manufacturing and global marketing.
In the future, Noblelift will continue to work together with global dealers to follow the market demand, focus on one industry, develop two major businesses, layout of emerging industries, and win a bright future.
