Lead by Example | The Struggle School--International Sales Department

"Every salesman in the international sales department should be an all-round talent with all-round knowledge." An excellent salesman should not only have the language ability, but also have enough understanding of the product production, manufacturing, quality control, and even including the knowledge of the documents, the external situation, etc., should also have a certain degree of involvement. International Sales Department always works under the leadership of the company's strategy, constantly innovates and seeks for breakthroughs.

Cultivate to advance learning, train to strengthen the foundation

Performance-oriented, training first. International Sales Department attaches great importance to talent cultivation, training as an important hand in building a learning organization.

In 2022, the International Sales Department carried out more than 30 internal product training sessions in the form of "online + offline", and invited more than 10 high-value training sessions on marketing, CITIC insurance business, as well as exchange of front-line sales experience in overseas markets by well-known external consulting firms, with full participation of the department in the training. In addition, the department holds various sharing sessions every month, including professional knowledge sharing, work experience sharing, and life knowledge sharing, so that employees can learn more work experience and professional knowledge while exercising their expression skills, creating a learning culture that takes pride in learning, summarizing, and sharing work experience, and a learning culture that takes openness, learning, and co-progress as the kernel, which presses down on the effectiveness of the work.

Guarantee communication and lead cooperation

As a bridge of communication between subsidiaries and headquarters, International Sales Department gave full play to the spirit of unity in teamwork as the backbone of the headquarters and subsidiaries to provide strong support and protection of communication and exchange. 2022, under the dual impact of the international situation and the epidemic, they still insisted on the unity of the work tenet of the struggle to visit customers, cooperate with each other, and high quality to complete the annual task.

In 2022, the Russian subsidiary got the precious opportunity to cooperate with the local hypermarket, but due to the impact of the epidemic, the customer could not visit the Chinese factory to have a field view. In order to solve this problem, members of the International Sales Department worked together to come up with a plan. They set up a research team with members of the relevant departments of the Ministry, a technical team, marketing team in real time to provide technical support for subsidiaries, order follow-up, market information sharing and other services, in addition to the members of the team has organized many times with the customer and the subsidiary of the tripartite meeting for customers to answer questions and solve puzzles. Under our joint efforts, we have completed more than 200 sets of forward truck orders, more than 280 sets of forklift orders, and a large number of other electric products, with a total value of nearly 10 million dollars.

Innovative mode of moving forward

In an increasingly competitive market, the International Sales Department does not rest on its laurels, but constantly innovates its business model to ensure business growth on the sales side. Under the leadership of the department head, they broke the "shot for a place" of the traditional and single mail development mode, and opened up a planned "positional war" development process. They collect customer market information in the early stage, and choose to telephone, Collingwood, WhatsApp, video conferencing and other new ways of communication and development, followed by key customers to develop a detailed travel plan, sending senior salesmen to the front-line sales market.

Every innovative move requires a lot of courage. The International Sales Department has changed from a commodity provider to a customer sales partner, from the original passive service in the office to receive orders, to now go directly to the target market, and customers in the front line of sales, they have realized a big step forward in the innovation of the work mode. Mode of innovation brings not only the improvement of the quality of service, but also allows salesmen to zero-distance contact with the target market, timely and effective access to customers and users of first-hand information for improving products and services to provide a perfect data support.

Standardized management process, clear, clear task indicators, is the department's orderly and smooth operation of the guarantee. International Sales Department is constantly thinking about progress, in peace and mindful of danger, the whole department of unity and cooperation, innovation, courage and determination to move forward, in order to complete the company's assigned annual targets in quality and quantity in the severe environment, to hand over a beautiful report card for the sustainable development of the company to provide a constant flow of power.